It is important to make sure your website is search engine optimized already - use targeted meta keys and meta descriptions to enable search engines to spider your website more effectively. This only needs to be done once, once it has been set up you do not have to do it another time. If you write about music, write a description, a title and keywords targeting the subject area. This is the information which is shown in search engine results.
Secondly, it is very important to write good content. Plagiarizing content from other sources will get you marked down by search engines. Search engines are now highly intelligent. Their goal is to offer the best content to users so showing duplicate content is not in their interest. Thus, if you plagiarize content you will be penalized and marked down in the search rankings.
Once you have optimized your website correctly and written good, original content, the next step is to build links. The number of inbound links your site has is one of the most important ways a search engine determines how good your website is. I.e., if your website has more links than another, search engines will rank you higher and you will get more traffic. If you write good content that is keyword rich then this will happen naturally but it can be a long process. However, to see faster results you may want to try some of the following techniques.
Firstly, write original article and submit them to article directories. Sometimes it can be difficult for the articles to be accepted as they must be reviewed by reviewers. But, for every article you get accepted, you will also get a couple of links. Search engines really like this. SEO is kind of like a game - trying to get good links from good places.
You are also able to manually build links to your website by posting and commenting on blogs and forums. Some forum admins and blog owners will allow dofollow links. Dofollow is the colloquial name for links that search engines will take notice of, in contrast to nofollow links. Nofollow was created because online marketers would spam/pay for links which meant you could dishonestly increase traffic. Nofollow means search engines will ignore the link which means you will not get any SEO benefit from it. Try to find some blogs that allow you to link to your site. This is beneficial because it gives your website SEO benefits and also increases the blog awareness and allows you to network with the blogosphere. The comments should be genuine. Writing something along the lines of: "please visit my homepage" will likely not get approved and you will have wasted time. You should always be a helpful.
Online book marking websites are also a good way for increasing your SEO. You should not spam your website too much though as admins for the sites will likely block your website from being added. But as with directories, book marking your website will get you a link from a high quality site. Well established websites have greater weight given to them by search engines. Effectively you will get more SEO benefit from an established site than a new site. In other words, having a dofollow link from a really popular social book marking website is worth much more SEO-wise compared to a link from a small website.
One last tip is to submit your site to online directories. They can be a bit troublesome to setup but if you can get a link from a directory it will improve your search engine rankings. Many of the directories are well established. However, submitting your site to a directory can be confusing because there are normally different submission options. There tends to be different payment options. Generally they will be: paid for, free with reciprocal links and free. If you can pay for links (although they can be quite costly) then you will see your website fast tracked into the directory. A free link may take months to be approved (as there is often a long waiting list for websites to be accepted). Reciprocal links are not necessarily beneficial for your SEO (these aren't given credence like one-way links). These may be beneficial for referring traffic but for SEO purposes these are not as useful.
The hints above should help your search engine rankings and improve your traffic. However you should also definitely be using services to monitor and report your SEO efforts and Internet traffic. You will then be able to compare the impact of different strategies and areas which you need to focus on more.
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